Olena is a Web3 marketing expert and the founder of Yara Agency, a digital art marketing and PR firm that supports artists worldwide. She has led digital strategy at Fuelarts and LiveArt, collaborating with institutions such as Christie’s Education, Forbes Web3, and Tezos.

She is a speaker at events including NFC Lisbon, ETH Warsaw, and Zebu Live. Olena also co-founded Factory 4.0, where she curated and hosted digital art exhibitions in London and Lisbon.

As the host of The Omakase Show, a weekly series of conversations with digital artists, her passion for art and deep knowledge of the field has led her to curate generative, creative-coded, and early computer art on Digital Original.